Execute strategic marketing campaigns like a pro.
Clarity to Coins is the premier self-paced course and community for emerging entrepreneurs, coaches, and consultants who want a step-by-step game-plan to create your offer, launch it, and build an automated marketing system.
Right now you're just a hidden-gem.
You’ve got the expertise.
You’ve delivered the results.
But no one knows who you are...
It’s time more people knew your name and saw you for the go-to expert you really are...
Don’t play yourself by not playing this!
"
In CtC you've shown me time and time again that you are a REAL expert with no fluff. I'm always amazed at your ability to answer questions about my career coaching business despite your difference in professional/business background. You don't give me cookie-cutter solutions, you pour into me with intention and only share strategies you think will be best for MY business specifically. Your unapologetic authenticity is just the icing on the cake. You always say you want us to feel seen, safe, and served and I've never felt anything less when working with you.
Make growing your business simple with more clarity about your offer, ideal client, messaging, and marketing strategy.
MODULE RECORDINGS
Each week a module will release to you with the pre-recorded trainings and lessons.
COMPREHENSIVE WORKSHEETS & TEMPLATES
Each module includes comprehensive worksheets & templates to deepen learning.
BONUS TRAININGS & RESOURCES
Over 15 additional trainings and resources.
PRIVATE COMMUNITY & MOBILE APP
Grow your community of corporate women entrepreneurs and stay connected during this process.
What You Learn in 12 Weeks:
MODULE 1: YOUR VISION & LAUNCH MINDSET
Visualize the freedom and success your expertise will generate through your business.
MODULE 2: CLARIFY YOUR POSITIONING
Identify & articulate what makes you a subject matter expert, and how that expertise best serves your ideal clients.
MODULE 3: MARKET RESEARCH & ICA
Learn strategies to effectively conduct market research and zone in on your ideal client.
MODULE 4: PACKAGING YOUR OFFER
Clarify the steps you take to deliver transformation & create your sellable offer.
MODULE 5: PRIMING YOUR AUDIENCE
Learn proven content marketing strategies to begin nurturing & priming your audience.
MODULE 6: MAPPING OUT YOUR FUNNEL
Map out your client journey and sales funnel.
MODULE 7: SETTING UP YOUR TECH
Set up the tech for your lead generation, onboarding, off-boarding, and client feedback systems.
MODULE 8: GENERATING LEADS
Develop your lead magnet and begin generating new profitable leads.
MODULE 9: MARKETING YOUR OFFER
Develop your marketing campaign and begin implementing with your audience.
MODULE 10: LAUNCHING YOUR OFFER
Open the doors for your sellable offer.
MODULE 11: ANALYZING YOUR LAUNCH
Assess and analyze the results of your launch & create a plan for round two.
MODULE 12: YOUR MARKETING ECOSYSTEM
Develop & improve your marketing ecosystem to continuously drive new leads to your business.
the investment
Course $1500
Pay In Full
SELF-PACED LEARNING
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Comprehensive Worksheets & Templates
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Private Online Community
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Over 15 Bonus Training & Resources
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BONUS: Launch Made Simple
Investment: $1500
Payment Plan
SELF-PACED LEARNING
-
Comprehensive Worksheets & Templates
-
Private Online Community
-
Over 15 Bonus Training & Resources
-
BONUS: Launch Made Simple
Investment: 4 Payments of $375
FRIEND, IF YOU'RE HERE...
There are a few things going on:
+ People are coming to pick your brain and ask your advice, but you don't know how to consistently make money as a business.
+ You started with promoting on Instagram and stopped there thinking it was enough to engage your audience about your launch and convert
+ You’ve launched before and all you got were crickets versus clients
+ You’re now aware that you need a plan for your marketing to hit your revenue goals
NADEJIAH TOWNS, CAREER COACH
WHAT SHE SAID:
Best investment! Love it so far and already celebrating small wins 💃🏽
1
I was featured in Pop Sugar and O, the Oprah Magazine and I raised my prices by 200%. - Dylesia B.
2
3
Coming into this, I knew I wanted to offer some type of coaching, but wasn't sure exactly what it would look like or who it would best serve. Working through the Profitable Package Matrix and the Curriculum worksheets helped me to identify my initial target segment and outline a whole curriculum for my clients. - Brandee H.
It's like I am above water, and can breathe again with my business. I am so grateful for you Brianca Johnson and your program. You are a BLESSING! - Traci R.
I was struggling with EVERYTHING before I joined the Accelerator. Lol. I struggled with online visibility, positioning, and authority which made it so much harder to attract ideal clients into my signature program. I had never properly launched a program before, so I had no clue what steps to take and what boxes to check off. FTC taught me so much more than launching. I now have the knowledge, tools, and resources to confidently show up online and promote my offers knowing it is exactly what my ideal client needs. The mindset shift, though a byproduct of the Accelerator, has been a major game-changer because now I do everything in my business with intention and strategy, as a CEO should.
I had my first $10K launch for my signature program DURING the Accelerator. I have no doubts that this was a result of taking immediate action/implementing the modules in real-time and Bree pushing me to aim higher with my goals instead of playing small or playing it safe.
NADEJIAH TOWNS, CAREER COACH
Meet
Your Coach
If you don’t know me already, I’m Brianca.
In short? I'm the marketing muva the girl's have been telling you about. But let’s talk about how it all started.
I built my career while working with several local and national political campaigns and organizations. Using my master’s degree in marketing and advertising communications, I was able to develop strategies and digital marketing campaigns to connect businesses with the people who need them the most. Sounds sexy right?
Well, eventually I was tired of corporate life. Not only that, I knew I could make so much more of an impact providing marketing support and custom strategies to women, within my own business and on my own terms. After just six months full time in my own business, BJ&Co. generated its first six figures in revenue, and my clients were able to secure over $240k in overall revenue.
Today, I help women entrepreneurs leverage their existing expertise to map, message, and market an offer they love (and that sells!). I’m on a mission to transform the lives of over one million women and help them build businesses they love with clients they love.